Link building strategies that work

Building backlinks are an integral factor in a successful SEO strategy. By definition, link-building denotes the practice of getting other websites to link back to yours. The greater the number of backlinks you have on authoritative sites, the better search engine rankings for you site are likely to be. This is a fact confirmed by Google, which says backlinks, alongside high-quality content, are most important when it comes to good SEO.

However, devising and applying a link-building strategy can still be a daunting task. Following a few basic tips can lead to making the process a lot easier and boost your chances for success with SEO.

Concentrate on links with high-domain authority

The first step is to ensure your site is submitted to as many trustworthy link directories as is possible. Among the biggest mistakes people make in a link-building campaign is submitting a site to spammy directories. In the past, this may have worked, but it is thought of as a black-hat strategy now and this raises the possibility of Google de-indexing a site. Instead, you should focus on acquiring authoritative backlinks. The quality of a site that is linking to you is far more important than the number of backlinks you have.

Start a blog (if you haven’t done so already)

If you do not currently have a blog, it is likely you do not have a great deal of backlink-worthy content to start with. Be sure to take the time to get a blog started that is relevant to your industry or topic. After that, concentrate on the creation of content that is useful, unique, share-worthy, and valuable to readers. Sure, brainstorming topics and crafting excellent blog posts will take time, however this is among the most effective and organic ways to promote back-links to your site.

Write a guest post

Alternatively (or concurrently), you might want to consider making contact with other well-known blogs in your industry and offer to write guest posts for them. These are posts that will be published on different blogs other than your own. They give you opportunities to link back to your own site and boost your reputation as a thought leader in your industry. It’s a win-win as far as SEO is concerned!

Research Competitors’ Backlinks

Finally, take advantage of the numerous tools that exist to help you research backlinks and figure out not only where your site’s backlinks are coming from, but your competitors’ as well. If your competitors have been able to score backlinks that you haven’t, it may be time to adjust your strategy.

Follow these tips as you develop a link-building strategy for your site and you’ll be on your way to better SEO results in no time.